0
Skip to Content
Home
Perspectives
Agency
Association
Audio
Brand
Brand Purpose
COVID
Diversity and Inclusion
Expert
Health and Wellness
Insights From the IAB
OOH
Transformation
Transparency
Rishad Tobaccowala
Contributors
About
The Continuum
Home
Perspectives
Agency
Association
Audio
Brand
Brand Purpose
COVID
Diversity and Inclusion
Expert
Health and Wellness
Insights From the IAB
OOH
Transformation
Transparency
Rishad Tobaccowala
Contributors
About
The Continuum
Home
Folder: Perspectives
Back
Agency
Association
Audio
Brand
Brand Purpose
COVID
Diversity and Inclusion
Expert
Health and Wellness
Insights From the IAB
OOH
Transformation
Transparency
Rishad Tobaccowala
Contributors
About
Pam Zucker: Finding the Soul of Our Industry at #ALM2023
Insights From the IAB, Transformation Pam Zucker 2/13/23 Insights From the IAB, Transformation Pam Zucker 2/13/23

Pam Zucker: Finding the Soul of Our Industry at #ALM2023

At this year’s Annual Leadership Conference, The IAB’s Chief Strategy Officer Pam Zucker stepped back to take the industry’s temperaturE. She Urges marketers to recognize and seize the power of community in digital marketing.

Read More
Chris Bruderle: Tracking Key Brand Disruptions in 2023
Insights From the IAB, Transformation Chris Bruderle 12/20/22 Insights From the IAB, Transformation Chris Bruderle 12/20/22

Chris Bruderle: Tracking Key Brand Disruptions in 2023

The IAB’s Chris Bruderle, Vice President of Business Insights & Content, stops by The Continuum to unpack the 2023 Brand Disruption Report and highlight how “hybrid” commerce, the creator economy and the metaverse will reshape marketing priorities in 2023.

Read More
Angelina Eng: Understanding the New Frontiers of Attention Metrics
Insights From the IAB, Transformation Angelina Eng 12/1/22 Insights From the IAB, Transformation Angelina Eng 12/1/22

Angelina Eng: Understanding the New Frontiers of Attention Metrics

Angelina Eng, Vice President, Measurement and Attribution, IAB, introduces the evolving field of attention metrics, and how marketers are trying to think beyond impressions when it comes to really understanding the impact of their advertising.

Read More
Zoe Soon: Tapping Into Gaming Ubiquity with Updated Measurement Guidelines
Insights From the IAB, Transformation Zoe Soon 10/12/22 Insights From the IAB, Transformation Zoe Soon 10/12/22

Zoe Soon: Tapping Into Gaming Ubiquity with Updated Measurement Guidelines

Zoe Soon, VP of the IAB Experience center, explains how the rise of in-game advertising has prompted the first updated industry measurement guidelines since 2009.

Read More
Eric John: Tips for the future of Ad-Supported Streaming
Insights From the IAB, Transformation Eric John 9/27/22 Insights From the IAB, Transformation Eric John 9/27/22

Eric John: Tips for the future of Ad-Supported Streaming

Eric John, head of the IAB Media Center, lays out the path forward for Netflix as it moves to ad-supported streaming.

Read More
Sheryl Goldstein: Rethinking the Funnel
Association, Expert, Transformation, Insights From the IAB Sheryl Goldstein 5/23/22 Association, Expert, Transformation, Insights From the IAB Sheryl Goldstein 5/23/22

Sheryl Goldstein: Rethinking the Funnel

The traditional marketing funnel no longer applies. IAB Chief Industry Growth Officer Sheryl Goldstein explains how today’s consumer purchase behavior has evolved from a straight trajectory to “a bowl of spaghetti”—and why SpaghettiOs are the future.

Read More

FOLLOW US

SUBSCRIBE

Sign up with your email address to receive news and updates.

Thank you!

The Continuum is a thought leadership platform devoted to bridging the gap between brand marketing and demand generation.

© 2025 Quigley-Simpson