The COO of Tank Design spotlights the three pillars at the core of great brands, and how they help address the common tension between brand positioning and demand efficiency.

Quigley CEO Carl Fremont revisits his early days in the media trenches at Ted Bates to reassess the unique selling proposition — and its continued utility for today’s digital-first brands.

It’s fine to be a little uncomfortable, at least when it comes to discussing DEI. The CEO of Republica Havas believes discomfort is a sign of growth — and progress.

When Robyn Streisand created her agency, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. Twenty-five years later, she has helped blue chip brands leverage DEI, and built the first collective of certified-diverse agencies.

How rethinking data methods, tackling disparity issues and embracing outcomes allow Publicis Health Media (PHM) to disrupt media for health brands.

The creative chief of the agency that made “We are Farmers” a hit explains how their approach to marketing insurance and vaccines is similar…and different. Joe Baratelli sings the praises of respect.

Influencer marketing is effective in engaging targeted audiences, but marketers may be missing the value of more subtle metrics.

Quigley CEO Carl Fremont on why even in today’s fast-paced marketplace, slowing down may be the only way to see what’s working.