When Business Development Becomes Business Growth

Quigley-Simposon CEO Carl Fremont shares thoughts on the importance of trust while it is the aspect that modern marketing seems most willing to forget.

Brand and Demand 3.0: In-game and Mobile Advertising

The Ad Industry Is Rewriting Its Rules, And Flexibility Is Winning

The Cannes Lions International Festival of Creativity returned this June for its 72nd edition, once again drawing the world’s top marketers, advertisers, technologists, strategists, and media minds to the vibrant streets of Cannes.

Rishad Tobaccowala explains why the true future of the industry isn’t about remote work or AI, but about a fundamental shift in how individuals and brands define their purpose, build reputation, and create value

Tobaccowala unpacks his four decades-long career at the forefront of marketing innovation and shares how scale, adaptability, and integration are redefining creativity and relevance for today’s top agencies

Eric Wilson is a powerhouse global marketing executive known for creating breakthrough brand moments and building award-winning teams.

Matt Miller is President and CEO of the Association of Independent Commercial

Producers (AICP), a membership organization for independent companies specializing in the production and post-production of commercials for advertisers and agencies. AICP members work on film, video, and digital ads. Their work accounts for over 80 percent of all nationally aired motion image ads, regardless of media platform. 

The POSSIBLE Conference returned to Miami for its third year, bringing together some of the brightest minds in marketing, advertising, strategy, and tech for three days of bold ideas, big conversations, and meaningful connections.

Camino5’s co-founders explore the strategic power of AI and reveal how integrating market research with the consumer journey enables brands to craft smarter, more effective multichannel strategies

Gen Z and Gen Alpha have quickly emerged as the new dominant consumer groups. Raised in a digital-first environment, where technology is woven into nearly every aspect of their daily lives, both generations have redefined the ways brands communicate and engage with their consumers, with authenticity, personalization, and interactivity becoming non-negotiable expectations. Gone are the days when traditional marketing was enough to drive engagement – today’s brands must create dynamic, innovative, and purpose-driven experiences that resonate with the values and interests of these generations to truly capture their attention and stay ahead of fast-moving trends.With this year’s Big Game in the rearview mirror, we spoke with several industry leaders to get their take on the evolving Super Bowl landscape. Specifically, we asked whether they believe brands are getting their money’s worth, what factors make this high-profile investment truly valuable, and whether the steep cost of a Super Bowl ad is justified in today’s media environment. We also encouraged leaders to reflect on this year’s stand-out ads and why these spots resonated with them.

Advertising icon Rick Boyko reflects on the evolving advertising landscape and shares how agencies can build lasting impact through nurturing internal talent, strong mentorship, and staying fiercely independent

Sariah Dorbin, EVP and Executive Creative Director at Quigley-Simpson, explores the power of embracing a holistic approach that combines insights, performance-driven strategies, and creative to maximize impact at every stage of the consumer journey

Each year, the Super Bowl presents an alluring opportunity for brands to engage with millions of viewers in a matter of minutes. As the excitement surrounding the game endures among dedicated sports fans, recent research suggests that the Super Bowl’s grip on advertising dominance may be waning. The likeability of advertisements has steadily decreased over recent years, and advertiser retention has dipped, with attrition rates surpassing 50%. Despite this, the cost to secure a spot hit record highs this year, with some brands investing up to $8 million for just 30 seconds of airtime.   

With this year’s Big Game in the rearview mirror, we spoke with several industry leaders to get their take on the evolving Super Bowl landscape. Specifically, we asked whether they believe brands are getting their money’s worth, what factors make this high-profile investment truly valuable, and whether the steep cost of a Super Bowl ad is justified in today’s media environment. We also encouraged leaders to reflect on this year’s stand-out ads and why these spots resonated with them.

In 2024, we witnessed several trends define the marketing landscape, from the surge of generative AI and automation tools to growing concerns around data privacy and AI regulation. Industry leaders also grappled with finding the right balance between technological innovation and authentic storytelling, a central theme at major conferences throughout the year.

Eric Koehler, EVP of Research and Strategy, reflects on his extensive career in advertising and reveals how the innovative Brand Momentum tool empowers brands to better understand consumer behavior and deliver personalized messaging that resonates

James Rhee, acclaimed CEO and Founder of red helicopter, explores the key elements of his operating system and reveals how individuals and organizations can harness this mental model to lead with intuition, steer their own path, and thrive amid complexity.

The EVP, Executive Creative Director of Quigley-Simpson, reflects on his extensive experience across the industry and shares how brands can fuse creativity with business strategy to produce culturally impactful campaigns

Jennifer Frommer, SVP of Creative Content and Licensing at Columbia Records, reflects on her distinguished career while highlighting how brands can foster authentic collaborations and draw inspiration from today’s top musicians.