Carl Fremont is the CEO of leading independent full-service agency, Quigley-Simpson. An advertising industry thought leader, he has spent his 40-year career working in top roles at some of the most prestigious agencies and holding companies in the country, most notably WPP and Digitas. Carl was an early adopter of all things digital and one of the founders of the New Fronts. He has deep expertise working with top brands in a number of industries, including automotive, car rental, financial services, consumer packaged goods, retail, technology, eCommerce, and travel, among others.

Zevi Tilles, Director of GANTIC, opens up about his long career in sales and programmatic marketing and shares how GANTIC’s brand-safe technologies ensure brand marketers efficiently navigate the shift to modern-day programmatic

Digital Visionary David Shing Recounts the Challenges and Opportunities of Fusing AI with Human Creativity and Shares His Standout Winners from This Year’s Cannes Lions Festival

Art and Creativity Unleashed.

The Future Does Not Fit in the Containers of the Past.

The Founder and CEO of Powers Creativity reflects on the insights gathered throughout her extensive career in advertising and demonstrates how today’s brands can optimize strategy and creativity

“It’s easy to spot dysfunction inside a team when you’re sitting in the audience; throw a tough question at them, and they’re all looking at one guy before anyone answers.”

“Employers need to understand just how amazing moms really are. We can handle multiple tasks at once because we have to (especially if we have multiple children).”

“I think clients want integration. They don’t want to be dealing with multiple partners and have it be their responsibility to integrate all of the various parts. The more an agency can offer under one roof, the better.”

For marketers, envisioning long-term growth requires outsize steps to achieve it. In today's fast-paced landscape, short-term goals often dominate decision-making, yet Squarespace’s continued investment in high-impact brand storytelling proves the enduring value of insight-driven brand building with performance as a key underlying variable.

As we tuned in to Super Bowl LIX on February 9th, 2025, we witnessed Squarespace’s 11th big-game appearance—this time with a playful, cinematic spot featuring Barry Keoghan and an unlikely protagonist: a donkey named Don Mosley.

“AI has the potential to broaden the signals and analyze your behavior more completely to help understand where you are in that buyer journey.”

“Customers, too, are aware of brand values and ethical considerations. When messages are displayed in brand-safe environments, consumers are more likely to trust the brand, and such trust is essential for building long-term relationships with consumers.”

“One thing is crystal clear – it is time for Programmatic 3.0. The future of programmatic marketing is a system that reaches real humans at reasonable prices for better results. And how will brands know this? Because, above all, it will be completely transparent.”

“Some of the most active audiences are young women, and there is data showing that investment in sport is good business.”

Marketing is not advertising. Marketing is a broader strategic discipline built around figuring out how to drive growth and build deeper connections with customers.

I believe that storytelling is a fundamental human truth—stories are how people learn and how they engage.

Beyond Biz Deve

Quigley CEO Carl Fremont explains how today’s technology enables advertisers’ long-time dream: shoppable TV.

Pierre Cassuo, Global Chief Marketing Officer of influencer platform Humanz, warns that influencer marketing is not a simple matter of buying follower counts. Brands must think beyond the buy to cultivate authentic relationships, because the strongest correlation to ROI is creator motivation.

Culture is more than a moment. Chemistry COO Mike Valdes-Fauli, President of Chemistry Cultura, shares why consistency is key to connecting with the critical US Hispanic market.

The future of TV is now. Scott Schiller, Global Chief Commercial Officer at ENGINE, points marketers to an incredible opportunity to be on the cutting edge of digital content advertising with connected TV.