The Continuum recently sat down with Mari Kim to talk about her career, the intersection of advertising and technology, as well as her thoughts on this year’s Cannes Lions Festival and the future of Performance Marketing.

One of the keys to proper thinking is to see the situation for what it is. To face reality. To collect the facts. To not have FOFO (the fear of finding out). If we traffic in magical thinking, look away from the problem and assume away what is real it is hard to think straight.

There is definitely a blur now between separate brand-building initiatives and performance marketing. These were once separate, but everything is now performance-based.

We have entered the dawn of a new era whether one is a CEO, or an intern, a gig worker or an investor will need to twist themselves and their organization into new shapes to continue to thrive in the future.

Find yourself stressed and singing a lament how can you thrive and be happy?

Purpose is not an isolated idea or a marketing tactic. It is an everything tool, an ideology that can and should guide and inspire everything your brand does — from your organization’s culture of your organization to sustainability initiatives.

The CMO of HoMedics shares her full-funnel approach to evolving the respected consumer product company into a true lifestyle brand.

Rishad Tobaccowala argues that embracing the magic of technology and the complexity of humanity is crucial for thriving in a transforming world, emphasizing differentiation, innovation, and the continued importance of human talent.

How this ad industry “Rock Star” is breaking barriers, shattering myths, and helping the industry understand how to best support the AAPI community.

Andrew Strickman has built his career on storytelling. While he knows the term is both overused and ill-defined these days, he began his career in journalism where he developed narrative instincts that he continued to use after segueing into the nascent digital world.

Rishad Tobaccowala investigates the intersection of business, technology, and sports, and how we can use that analysis to inform our future.

Rishad Tobaccowala examines the relationship between the fall of overconsumption across manufacturing, the workforce, and population growth.

Sonia Jackson Myles knows how to leverage marketing and media buying to drive efficiency and build long term agency relationships. Now, she’s using the knowledge she’s gained to help women in the corporate world break harmful patterns with her nonprofit The Sister Accord.

As DTC brands adjust to a more complex post-pandemic mediascape, consumer health tech veteran Anna Haas Bauman shares frontline lessons on brand-building from scratch.

Amanda Rubin, SVP Global Head of Sales & Marketing at Enthusiast Gaming, shares why it’s time for brands to turn to gaming for mass reach.

Rishad Tobaccowala identifies the three things that ensure great interactions: Clarity. Belief. Energy.

Rishad Tobaccowala shares why even in our digital, AI-driven age, there are three critical reasons that the future of marketing is people.

The Four Shifts underway have radical implications for business leaders. Rishad Tobaccowala examines how Government, Education, and Business are facing radical change.

During the past 1000 days, everybody in the world has gone through a social, health, government, business, and personal crisis. New technology breakthroughs and work behaviors have created secondary and tertiary shocks. Rishad lays out the Four Shifts that will revolutionize every aspect of society and business: Technology, Power, Boundary, and Mind.

To herald the coming of a new year, Rishad Tobaccowala compiles a series of meditations on time, its use, and its passage.