Robyn Streisand: the Ingredients for Marketing DEI
When Robyn Streisand created her agency, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. Twenty-five years later, she has helped blue chip brands leverage DEI, and built the first collective of certified-diverse agencies.
PHM President Andrea Palmer: “Earning Trust is Imperative”
How rethinking data methods, tackling disparity issues and embracing outcomes allow Publicis Health Media (PHM) to disrupt media for health brands.
RPA’s Joe Baratelli: How Respect Drives Results — and Vaccines
The creative chief of the agency that made “We are Farmers” a hit explains how their approach to marketing insurance and vaccines is similar…and different. Joe Baratelli sings the praises of respect.
Danielle Wiley: Four Essential Influencer Social Engagement Metrics
Influencer marketing is effective in engaging targeted audiences, but marketers may be missing the value of more subtle metrics.
Carl Fremont: Five steps for Balancing Brand and Demand
Quigley CEO Carl Fremont on why even in today’s fast-paced marketplace, slowing down may be the only way to see what’s working.