4 Keys to Leading Today.
4 Keys to Leading Today.
The Future Does Not Fit in the Containers of the Past.Edition 243.
Blending Creativity and Funnel Mastery to Elevate Brand Awareness and Drive Full-Flywheel Demand
Jill Crawford, CMO of Selerix and a veteran in HR tech, shares how deep industry knowledge, smart content strategies, and sales alignment fuel marketing that connects at every stage of the customer journey
Think like an Immigrant.
Think like an Immigrant.
The Future Does Not Fit in the Containers of the Past.Edition 242.
Mastering the Balance of Brand and Demand to Build Affinity and Drive Campaigns that Truly Resonate
Sariah Dorbin, EVP and Executive Creative Director at Quigley-Simpson, explores the power of embracing a holistic approach that combines insights, performance-driven strategies, and creative to maximize impact at every stage of the consumer journey
Re-Invented Marketing: 5 Shifts.
Re-Invented Marketing: 5 Shifts.
The Future Does Not Fit in the Containers of the Past.Edition 241.
Innovation: A Marketing and Media Perspective
Innovation: A Marketing and Media Perspective
The Evolution of Attribution: How Innovation is Changing Media Measurement
The Evolution of Attribution: How Innovation is Changing Media Measurement
The Art of craft
This week was unique. I experienced Adobe—once simply the toolkit of my formative years as a designer—transforming into a seamlessly connected ecosystem.
How To See Better.
How To See Better.
The Future Does Not Fit in the Containers of the Past.Edition 240.
Peyton King on Pioneering the Future of Sports Marketing Through Data-Driven Insights
The Associate Director of Marketing at Sports Innovation Lab empowers brands to precisely target consumer segments, optimize media investments, and inform better business decisions
Be Different
Every brand I speak to wants to be different. They don’t want to blend in. They want to be bold, to break the mold, to rebel against the sameness that defines their category. They want to be punk in a world full of pop.
Reshaping the Future of Advertising and Investor-Driven Brand Success
Jon Bond, Founder and CEO of Bond World, reflects on his decades of experience in advertising and reveals how equity-linked compensation models can transform the relationship between brands and agencies to align business goals for sustainable growth
The Impact of Analytics on Creative Marketing Campaigns
Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.
6 Ways to Better.
6 Ways to Better.
The Future Does Not Fit in the Containers of the Past.Edition 239.
AI with a Soul
This week, we’re diving back into AI—why? Because I had the opportunity to attend the Microsoft Accelerate Summit. And if I were to sum up Microsoft’s message, it’s about "Empowerment through Efficiency and Effectiveness." Was "Anything Interesting?" Was it "All Intent?" Did it "Affirm Interest?" See what I'm doing here? Ha!
Building Consumer Trust and Delivering Brand Value in an Era of Disillusionment
Susan Riley, Head of Brand for Stylist, shares how brands can authentically tap into the shifting priorities of Millennial and Gen Z women to foster meaningful relationships and drive real value in a time of heightened consumer anxiety
Beyond Influence: How The Slash Generation is Rewriting the Future of Brands
I love observing people. I even wrote an entire book about them—The Slash Generation. These aren’t just creators; they are polymaths, culture architects who fluidly navigate multiple roles. They are not defined by age but by a mindset—a radical shift in behavior shaped by technology, culture, and an insatiable drive to experiment, create, and redefine. And yes, they hold immense influence.