Make it

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • Blending Creativity and Funnel Mastery to Elevate Brand Awareness and Drive Full-Flywheel Demand

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  • Mastering the Balance of Brand and Demand to Build Affinity and Drive Campaigns that Truly Resonate

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  • Pioneering the Future of Sports Marketing Through Data-Driven Insights

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  • Reshaping the Future of Advertising and Investor-Driven Brand Success

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  • Building Consumer Trust and Delivering Brand Value in an Era of Disillusionment

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  • Harnessing Brand Trust to Engage Diverse Audiences and Deliver Tailored Solutions Under One Unified Identity

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  • Empowering Effective Business Communication and Shattering Barriers in a Male-Dominated Industry

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  • Harnessing Purpose-Driven Healthcare Marketing and Consumer-Centric Strategies to Boost Brand Growth and Drive Demand

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  • Fueling Business Growth Through High-Functioning Marketing Machines

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  • Successfully Commercializing Emerging CPG Brands into Household Names

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  • From Super Bowl to March Madness: Is the Big-Game Ad Investment Worth It?

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  • Brand and Demand 3.0: Industry Leaders Predict 2025’s Biggest Marketing Trends

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  • Reflecting on 2024: Revisiting Predictions and Lessons Learned

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  • Shaping the Future of Travel and Entertainment Marketing Through Analytics and Data Science

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  • Operationalizing DE&I to Shape the Next Generation of Inclusive Brands

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  • Leveraging Consumer Perceptions for Effective Brand Messaging with Quigley-Simpson’s Brand Momentum Tool

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  • Looking Beyond the Label of DE&I to Build an Inclusive Culture That Sticks

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  • The Transformative Power of Embracing Agency and Purpose to Thrive in Life and Business

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  • Adopting a Personalization Strategy to Cultivate Meaningful Customer Relationships

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  • The Enduring Impact of Cinema Advertising in a Digital-Driven World

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  • Merging Art and Strategy to Craft Meaningful Creative Work

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  • Amplifying Brand Impact Through Effective Media Strategy

    Amplifying Brand Impact Through Effective Media Strategy

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  • Building Sustainable Success Through Irrelevance

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  • The Impact of Embracing Purpose and Fostering Community

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  • Building Brand Image and Driving Demand for Non-Profits Through Longevity, Empathy, and Trust

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  • Blending Music and Authenticity to Create Successful Brand Partnerships

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  • Driving Consumer Demand in an Evolving Industry Landscape

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  • Connecting Consumer Engagement with Marketing Analytics

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  • Leveraging Programmatic Marketing To Drive Performance and Efficiency in a Post-Cookie World with GANTIC

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  • Inside Cannes Lions Part 2

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  • Amplifying Innovation with Purpose: Why We Must Leverage Human Creativity Amidst AI Advancements

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  • Inside Cannes Lions 2024

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  • AI, Why Brand Suitability Must Replace Brand Safety and The Confluence of Inference

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  • Harnessing The Power of Creativity to Drive Impactful Business Results

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  • The Impact of Leading with Love in Divisive Times

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  • Navigating the Linear/CTV Space Through A Currency-Grade Approach

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  • The Impact of Great Thinking and a Bias Towards Action

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  • Revolutionizing the Dermatology Industry on a National Level

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  • Beyond Meat’s Akerho “AK” Oghoghomeh on Impacting Consumer Behavior Through Purpose-Driven MarketingNew List Item

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  • Embracing the World of Brands and Marketing through POSSIBLE

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  • The Advertising Industry Today and Key Lessons for Both CMOs and Agencies

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  • HOW SUPER BOWL ADVERTISING TURNED SQUARESPACE INTO A SUCCESS

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  • Digital Prophet "Shingy" Shares 2024's Top Market Trends

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  • CES Takeaways, 2024 Marketing Trends, the Transformation of AI, and the Implication it has on Today's Brands

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  • The Power of Actionable Insights

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  • Why X Falls Short on Brand Safety

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  • Fostering Brand Positivity

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  • The Impact of AUthentic Storytelling

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  • How I turned my Twenty-Year-Old Self’s Hobby into a Career

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  • The Future of Branded Content

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  • How Ad Age's Former Publisher is Taking on Emotion

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  • Programmatic 3.0: A Conversation with Industry Disruptor Matt Wasserlauf

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  • Disrupting Overdue Product Categories

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  • The Unlimited Possibilities of Biotechnology

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  • Elevating Major League Soccer's Brand and Fanbase in the USA

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  • Destigmatizing Mental Health - A Conversation with katelyn Watson

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  • What’s Next for The World’s Largest Advertising, Marketing, and Media Industry Summit

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  • Connecting Sports and Brand

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  • The Power of Marketing

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  • Industry Icon shares thoughts on advertising, storytelling, and AI

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  • The Keys to Customer Acquisition and Retention

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  • Using Empathy and Education to Change the Face of Healthcare

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  • Creating a Unified Brand Across Multiple Island Nations

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  • Remaining Relevant in an AI Age

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  • The Intersection of Creativity, Technology, and Emerging Media

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  • Rishad Tobaccowala: How to Think Better

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  • Rishad Tobaccowala: Exponential Organizations

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  • How Building Purpose Driven Brand Drives Sustainability

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  • Building a Lifestyle Brand on the Foundation of Storytelling, Data, and Brand Love

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  • The Magic of Tech / The Complexity of Humans

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  • Understanding how to celebrate and support the aapi community across the advertising industry

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  • Utilizing brand-funded content and influencers to build strong brands

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  • Breaking Harmful Patterns in the Workplace

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  • DEVELOPING CONSUMER-DRIVEN HEALTH BRANDS TO CONNECT WITH BOTH PATIENTS AND PROVIDERS

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  • Why Marketers Are Missing Out On Gaming's Full Potential

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  • ENSURING A FUTURE OF INCLUSIVITY WITH TODAY’S AUTOMATED RECONCILIATION

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  • Finding the Soul of Our Industry

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  • The FUTURE OF MARKETING IS PEOPLE

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  • Looking ahead to major disruptions for marketers in 2023

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  • Why Diversity Means Progress in Any Language

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  • RFPS ask too much and reveal too little. How brands can better identify what matters most

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  • https://www.thecontinuum.online/features/bart-roselli-the-evolution-of-audio-advertising-from-serial-to-synthetic-voice

    THE EVOLUTION OF AUDIO ADVERTISING FROM ‘SERIAL’ TO SYNTHETIC VOICE

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  • WHY INFLUENCER MARKETING IS MORE THAN A MEDIA CHANNEL

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  • Understanding the New Frontiers of Attention Metrics

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  • Rethinking In-Game Measurement to Tap Into the Unstoppable Rise of Gaming

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  • AS THE VOICE OF THE CONSUMER, CMOS HAVE A MISSION-CRITICAL IMPERATIVE TO LEAD DEI efforts

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  • Understanding Netflix's Roadmap to an ad-supported future

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  • Introducing Video 4.0 and the Power of Shoppable TV

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  • ThirdLove's Heidi Zak On Supporting Women With Brand Purpose

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  • IN THE PRECISION-FOCUSED HEALTHCARE INDUSTRY, AWARENESS SPEND CAN OPTIMIZE LEAD GENERATION

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  • Culture is more than a moment. How marketers can FORGE MEANINGFUL CONNECTIONS WITH TODAY’S HISPANIC AUDIENCES

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  • Unique Selling Propositions Still Matter

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  • https://www.thecontinuum.online/features/anna-bager-making-in-the-moment-connections-out-of-home

    MAKING IN-THE-MOMENT CONNECTIONS OUT-OF-HOME

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  • Blending Creativity and Funnel Mastery to Elevate Brand Awareness and Drive Full-Flywheel Demand

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The Continuum

The Continuum

brand AND PERFORMANCE

Marketing for today and tomorrow

THink Space: Our Regular Contributors

Introducing Video 4.0 and the Power of Shoppable TV

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Why Influencer Marketing is More than a media channel

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The Evolution of Audio from ‘Serial’ to Synthetic Voice

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Four Essential Social Engagement Metrics

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ENSURING INCLUSIVITY WITH AUTOMATED RECONCILIATION

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Channel Insights

Brand Leaders & Expert Perspectives

  • Transformation Expert Joe Jackman

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  • Joe Jaffe On How Not To Suck at Marketing

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  • Healthy Eating Coach Liz Josefsberg

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  • Jon Bond on the Two Great Marketing Religions

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“IN ORDER TO DRIVE BRANDING IN A DIGITAL AGE, WHERE SHARE OF MIND AND WALLET ARE FIERCE, WE NEED TO BREAK THROUGH THE CACOPHONY, CLUTTER, AND OVERABUNDANCE OF MESSAGES CONSUMERS GET EVERY DAY.”

Carl Fremont

CEO, QuigleY - simpson

AGENCY VIEWPOINTS

  • Insights from the industry experts at the IAB >>>>>

  • Finding the Soul of Our Industry at #ALM2023

    At this year’s Annual Leadership Meeting, Pam Zucker, the IAB’s Chief Strategy Officer, took the industry’s pulse and.discovered a shift from purpose-driven marketing to people-driven marketing. She urges marketers to recognize the power of community.

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  • Tracking Key Brand Disruptions in 2023

    Chris Bruderle, Vice President of Business Insights & Content, stops by The Continuum to unpack the 2023 Brand Disruption Report and highlight how “hybrid” commerce, the creator economy and the metaverse will reshape marketing priorities in 2023.

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  • Understanding Attention Metrics

    Angelina Eng, Vice President, Measurement and Attribution, IAB, introduces the evolving field of attention metrics, and how marketers are trying to think beyond impressions when it comes to really understanding the impact of their advertising.

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  • Updating In-Game Measurement Guidelines

    Zoe Soon, VP of the IAB Experience center, explains how the rise of in-game advertising has prompted the first updated industry measurement guidelines since 2009.

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  • Tips for an Ad-Supported Future

    Eric John, the head of the IAB Media Center, lays out the path forward for Netflix’s new ad-supported model.

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  • Rethinking the Funnel

    Modern life isn’t linear. Sheryl Goldstein, the IAB’s Chief Industry Growth Officer, explains how today’s consumer purchase behavior has evolved from a straight trajectory to “a bowl of spaghetti”—and beyond.

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