“It’s easy to spot dysfunction inside a team when you’re sitting in the audience; throw a tough question at them, and they’re all looking at one guy before anyone answers.”

“Employers need to understand just how amazing moms really are. We can handle multiple tasks at once because we have to (especially if we have multiple children).”

“I think clients want integration. They don’t want to be dealing with multiple partners and have it be their responsibility to integrate all of the various parts. The more an agency can offer under one roof, the better.”

For marketers, envisioning long-term growth requires outsize steps to achieve it. In today's fast-paced landscape, short-term goals often dominate decision-making, yet Squarespace’s continued investment in high-impact brand storytelling proves the enduring value of insight-driven brand building with performance as a key underlying variable.

As we tuned in to Super Bowl LIX on February 9th, 2025, we witnessed Squarespace’s 11th big-game appearance—this time with a playful, cinematic spot featuring Barry Keoghan and an unlikely protagonist: a donkey named Don Mosley.

“AI has the potential to broaden the signals and analyze your behavior more completely to help understand where you are in that buyer journey.”

“Customers, too, are aware of brand values and ethical considerations. When messages are displayed in brand-safe environments, consumers are more likely to trust the brand, and such trust is essential for building long-term relationships with consumers.”

“One thing is crystal clear – it is time for Programmatic 3.0. The future of programmatic marketing is a system that reaches real humans at reasonable prices for better results. And how will brands know this? Because, above all, it will be completely transparent.”

“Some of the most active audiences are young women, and there is data showing that investment in sport is good business.”

Marketing is not advertising. Marketing is a broader strategic discipline built around figuring out how to drive growth and build deeper connections with customers.

I believe that storytelling is a fundamental human truth—stories are how people learn and how they engage.

There is definitely a blur now between separate brand-building initiatives and performance marketing. These were once separate, but everything is now performance-based.

Quigley CEO Carl Fremont explains how today’s technology enables advertisers’ long-time dream: shoppable TV.

Pierre Cassuo, Global Chief Marketing Officer of influencer platform Humanz, warns that influencer marketing is not a simple matter of buying follower counts. Brands must think beyond the buy to cultivate authentic relationships, because the strongest correlation to ROI is creator motivation.

Culture is more than a moment. Chemistry COO Mike Valdes-Fauli, President of Chemistry Cultura, shares why consistency is key to connecting with the critical US Hispanic market.

The future of TV is now. Scott Schiller, Global Chief Commercial Officer at ENGINE, points marketers to an incredible opportunity to be on the cutting edge of digital content advertising with connected TV.

Despite repeated calls throughout the industry to scale back on the arduous RFP process, it remains a go-to form of agency engagement. BrandVerge’s Lynn Browne shares the best practices brand-side marketers should follow to elicit the most relevant and revealing responses.

David Berkowitz, the founder of Serial Marketers, poses the questions marketers should ask to find a brand’s marketable North Star—and answers them, too.

The COO of Tank Design spotlights the three pillars at the core of great brands, and how they help address the common tension between brand positioning and demand efficiency.

Quigley CEO Carl Fremont revisits his early days in the media trenches at Ted Bates to reassess the unique selling proposition — and its continued utility for today’s digital-first brands.

It’s fine to be a little uncomfortable, at least when it comes to discussing DEI. The CEO of Republica Havas believes discomfort is a sign of growth — and progress.