The Four Shifts underway have radical implications for business leaders. Rishad Tobaccowala examines how Government, Education, and Business are facing radical change.

During the past 1000 days, everybody in the world has gone through a social, health, government, business, and personal crisis. New technology breakthroughs and work behaviors have created secondary and tertiary shocks. Rishad lays out the Four Shifts that will revolutionize every aspect of society and business: Technology, Power, Boundary, and Mind.

To herald the coming of a new year, Rishad Tobaccowala compiles a series of meditations on time, its use, and its passage.

Data is as important as electricity. No business or leader can survive without it. But just as no company differentiates itself through its use of electricity, data alone will rarely differentiate a company or leader. Rishad Tobaccowala shares the 4Ps that will distinguish human business thinkers from AI.

The IAB’s Chris Bruderle, Vice President of Business Insights & Content, stops by The Continuum to unpack the 2023 Brand Disruption Report and highlight how “hybrid” commerce, the creator economy and the metaverse will reshape marketing priorities in 2023.

Rishad Tobaccowala shares why recent advances in AI technology will make talent more important than ever. Every advance in technology places a premium on superior ability.

Companies and teams grow when people grow. While some of this “growth” might be measured in financial metrics, and some in other quantitative measures, most growth is more about a “way” than a “what.” It’s about an internal shifting of priorities and perspectives rather than an external enhancement.

Rishad Tobaccowala on the three mental exercises that will help you cultivate a healthy sense of appreciation for the people, things, and places in your life.

Angelina Eng, Vice President, Measurement and Attribution, IAB, introduces the evolving field of attention metrics, and how marketers are trying to think beyond impressions when it comes to really understanding the impact of their advertising.

Rishad Tobaccowala on why fostering a sense of community in the workplace is a powerful way to unite colleagues through shared meaning.

Rishad Tobaccowala interviews Gill Whitty-Collins about her book, Why Men Win At Work.

Rishad Tobaccowala on why data, trust and intent are the three criteria that must underscore effective arguments today.

Rishad Tobaccowala shares four rubrics for rethinking your sales pitch.

Rishad Tobaccowala on the elasticity that will help organizations thrive in the future.

Zoe Soon, VP of the IAB Experience center, explains how the rise of in-game advertising has prompted the first updated industry measurement guidelines since 2009.

Rishad Tobaccowala on why companies should focus on a new ESG: Employees, Society and Government

Eric John, head of the IAB Media Center, lays out the path forward for Netflix as it moves to ad-supported streaming.

Rishad Tobaccowala on the 6C’s for Identifying, Recruiting and Growing Talent.

Quigley CEO Carl Fremont explains how today’s technology enables advertisers’ long-time dream: shoppable TV.

Rishad Tobaccowala on Why Diverse Faces Are Not the Same as Diverse Voices