Measuring the Seemingly Unmeasurable: Unveiling the Significance of Long-Term Brand Value in a Short-Term World
In today's metrics-obsessed world, where dashboards light up in real-time and quarterly reports dictate strategy, brand marketing often gets the short end of the stick.
How Honesty, Grit, and Fearlessness Rebuilt One of Advertising’s Oldest Legacy Brands into a Modern Cultural Force
Nicole Purcell, CEO of The Clios, opens up on how she successfully reimagined the awards organization into a vibrant platform for fresh voices and bold creativity – and why celebrating great work requires authenticity
Exploring the Shifting Landscape of Brand Engagement Through the Evolution of Mobile and In-Game Advertising
Brand and Demand 3.0: In-game and Mobile Advertising
The Ad Industry Is Rewriting Its Rules, And Flexibility Is Winning
The Ad Industry Is Rewriting Its Rules, And Flexibility Is Winning
Building a Test-and-Learn Strategy for Omnichannel Marketing
Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.
Standout Moments from Cannes 2025
The Cannes Lions International Festival of Creativity returned this June for its 72nd edition, once again drawing the world’s top marketers, advertisers, technologists, strategists, and media minds to the vibrant streets of Cannes.
