Exploring the Shifting Landscape of Brand Engagement Through the Evolution of Mobile and In-Game Advertising
Brand and Demand 3.0: In-game and Mobile Advertising
The Ad Industry Is Rewriting Its Rules, And Flexibility Is Winning
The Ad Industry Is Rewriting Its Rules, And Flexibility Is Winning
Building a Test-and-Learn Strategy for Omnichannel Marketing
Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.
Standout Moments from Cannes 2025
The Cannes Lions International Festival of Creativity returned this June for its 72nd edition, once again drawing the world’s top marketers, advertisers, technologists, strategists, and media minds to the vibrant streets of Cannes.
Trust & Integrity
Trust and Integrity
The Future Does Not Fit in the Containers of the Past.Edition 253.
Reshaping the Future of Advertising Through a “Company of One” Mindset
Rishad Tobaccowala explains why the true future of the industry isn’t about remote work or AI, but about a fundamental shift in how individuals and brands define their purpose, build reputation, and create value
Industry Insights from Advertising Hall of Famer Rishad Tobaccowala
Tobaccowala unpacks his four decades-long career at the forefront of marketing innovation and shares how scale, adaptability, and integration are redefining creativity and relevance for today’s top agencies