Leading With Trust and Customer-Centric Messaging to Drive Lifetime Brand Value
Andrea Collins, CMO of Hippo Insurance, reflects on her journey through the highly regulated insurance landscape and shares why moving beyond scare tactics to embrace empowering, educational messaging is the key to fueling consumer trust.
Going Beyond Biz Dev: How a Growth-First Philosophy Redefines Client Success
Dalton Mangin talks about when business development becomes business growth.
When Business Development Becomes Business Growth
When Business Development Becomes Business Growth
The Long Game of Brand Trust
Quigley-Simposon CEO Carl Fremont shares thoughts on the importance of trust while it is the aspect that modern marketing seems most willing to forget.
Shelley Zalis: Reimagining Leadership and Changing the Equation for Everyone at Work
Shelley Zalis, CEO and Founder of The Female Quotient, recently sat down with The Continuum to share how she’s redefining leadership and has built a global movement geared towards changing the equation for everyone at work.
Measuring the Seemingly Unmeasurable: Unveiling the Significance of Long-Term Brand Value in a Short-Term World
In today's metrics-obsessed world, where dashboards light up in real-time and quarterly reports dictate strategy, brand marketing often gets the short end of the stick.
How Honesty, Grit, and Fearlessness Rebuilt One of Advertising’s Oldest Legacy Brands into a Modern Cultural Force
Nicole Purcell, CEO of The Clios, opens up on how she successfully reimagined the awards organization into a vibrant platform for fresh voices and bold creativity – and why celebrating great work requires authenticity
