Exercising Belief.

The Future Does Not Fit in the Containers of the Past

The Founder of The Sister Accord® Foundation reflects on recently establishing a new chapter in South Africa, partnering with the Nelson Mandela Foundation, and the undeniable power of leading with love and kindness

Chief Research Officer of iSpot, Leslie Wood, shares the transformative insights gained from turning big data into a form of measurable currency and the benefits reaped by utilizing AI as a performance measurement tool.

The CMO of Opendoor discusses pivoting into the brand side of the industry, leveraging innovation to build stronger brands, and shares how today’s agencies can be more effective partners.

The internationally renowned dermatologist, whose research set the industry standard for skincare practices, discusses the Baumann Skin Typing System and how she juggles being both a doctor and a marketer

The Age of "De-Bossification".

The Future Does Not Fit in the Containers of the Past

The Senior Vice President of Global Marketing Opens Up About His Professional Shift from Engineering to Marketing and Shares the Rewarding Challenges of Marketing a Disruptive Product Line

The Senior Vice President of Global Marketing Opens Up About His Professional Shift from Engineering to Marketing and Shares the Rewarding Challenges of Marketing a Disruptive Product Line

The Senior Vice President of Global Marketing Opens Up About His Professional Shift from Engineering to Marketing and Shares the Rewarding Challenges of Marketing a Disruptive Product Line

The Future Does Not Fit in the Containers of the Past. Edition 190.

“There wasn’t an event where marketers and brands could come together, and many marketers told me they didn’t feel comfortable at other events like those designed solely for brands or ad agencies. So, we decided to start one where everyone would feel at home.”

“Our humanity requires us to have bias, but it’s also our job to examine that bias and how it shows up in our behaviors and workplaces.”

“OOH is having this emerging moment and is growing phenomenally because people are really craving things that are real.”

“It’s easy to spot dysfunction inside a team when you’re sitting in the audience; throw a tough question at them, and they’re all looking at one guy before anyone answers.”

“Employers need to understand just how amazing moms really are. We can handle multiple tasks at once because we have to (especially if we have multiple children).”

“There's legitimacy to that traditional method of working, but if you want to be culturally relevant, you must move at the speed of culture.”

Welcome to Brand and Demand 3.0, a new Continuum series where we ask industry leaders to share their thoughts on cultural moments, events, trends, and ideas that matter for brands and marketers. As always, we aim to connect the dots between top-of-funnel brand awareness and day-to-day performance marketing.

We kick off this series (pun intended!) with the Super Bowl – undeniably advertising’s biggest night. With an average cost of 7 million dollars per spot and an audience of over 100 million, all eyes are on the ads, and both brands and agencies know what’s at stake.

“I think clients want integration. They don’t want to be dealing with multiple partners and have it be their responsibility to integrate all of the various parts. The more an agency can offer under one roof, the better.”

“We don’t need 100 AI tools. We need three tools with great interfaces on top of them. Otherwise, AI becomes a totally different programming language that I don’t want to learn.”

“We don’t need 100 AI tools. We need three tools with great interfaces on top of them. Otherwise, AI becomes a totally different programming language that I don’t want to learn.”